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Mobile apps have turned out to be an inevitability of modern-day business. Businesses incorporated mobile applications as part of their marketing strategies because of its ability to adapt to customer’s day to day life. A successful app development constitutes numerous factors. In Fact, it has to satisfy all the aspects of customer expectations. Considering this, one has to impress the user by offering a compelling user experience, a comprehensive experience that aid users to fulfill their desired task. Now, let's take a closer look at few of the best practices that help you bring about a compelling user experience.

Flawless Functionalities 

Doesn't matter whether you represent an Android App development company or iPhone Application Development Services, one thing which has a  major influence on your application’s success is user experience. Most of the developers seem ignorant when it comes to functionalities. They are not even on their priority lists. Research shows that 85% users quit using an app due to errors and hitches, whilst 60% uninstalled the app for the same reason.

The functionality of an app should be designed in such a way to aid user to complete their operations. App developers must have to prioritize the core features, they need to give attention to mobile-only features in order to attract more retention rate.

Optimized User Onboarding 

Efficient onboarding is the key that decides the customer behaviour. It is the first thing that user going to interact. Anyhow, to produce a good impression is important for businesses to keep their chances alive. Providing cutting-edge onboarding is the best way to elevate your engagement and retention ratio.

The purpose of onboarding is to prove the value of the application to the user. There are several ways to enhance the same. For instance, you can incorporate a tutorial session to help users understand the process.

Streamlined User Interface  

Usability is a collective factor, which comprises design, content, layout of data and more. To ensure usability or user-friendliness, one has to rationalize the end-user operations, simplify it. To be consistent with the controls are important. For instance, if swiping right results in the deletion of user account, ensure the same for rest of the pages as well.

Moreover, never neglect the fact that you are no longer designing for desktop users. Design for touch is the concept of optimizing the design for touch, not clicks. Make sure the forms, buttons and other elements that demand a touch input or gesture are wide enough to avoid overlap with adjacent elements or misinterpretation of the touch event.

Personalized, User-focused Content

Mobile user-experience follows the rule of minimalism. The reason why content is important is, it can engage people, it has the potential to help people take a decision. A clear and focused content, which helps users to relate with themselves can perform miracles. To add a flavor of personalization to the content is the right way to deal with.

Personalizing the content includes understanding the customers. You need to optimize the content for both the existing customers and the new ones. Besides, incorporate the relevant call to actions to catalyst customer’s need to buy the product. However, it is recommended to have personalized UX too. Grasp the customer behaviour patterns and offer the right deals that suit them.

Optimize Search, Provide support

It's obvious that users get confused or lost while using an application. Provide suitable support options like FAQ, live chat, contact form etc to confront this situation.
When it comes to the search bar, it is placed to meet the expectations of the users. Giver suitable filter and sort options to help users get more targeted search results. Location of the search bar is parallelly important too. Place them in a way that it must be easy to find.

Bottom Line

The technology boom of recent times provided businesses with a multitude of choices. A handful of open source platforms such as TheAppBuilder, Appery etc are available, which makes app building a lot easier. Any Mobile Application development company in India, USA or even anyone with an average coding knowledge is capable to deploy an impeccable mobile application but on the last thing that decides your success is user’s approach. Refer above-mentioned practices to fine-tune your efforts to enhance user experience.

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